Posts about advicetype - Digital marketing software reviews:
These website personalisation tools enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology.
This list is probably the most incomplete on the wiki due to lack of time so please DM me with solutions
One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media.
Ultimately, these software tools should help customers too. Website personalization or behavioural targeting tools are an interesting class of tools since they can benefit both companies and customers, yet there are privacy concerns about how the data is collected is used.
This … » Read full article
If you’re like us, you love using Google Analytics for its ease of use and insights, but still, you will find yourself wasting time completing the same actions again-and-again as you review the performance of your site each day.
Bookmarklets (check out other useful bookmarkets for digital marketers) provide a quick way to save time through shortcuts for these repeated actions. Here’s my top 5 saving which allow you to go straight to the … » Read full article
Like many I’ve switched to Chrome as my main browser this year for the speed and stability.
If you haven’t made the switch yet, there’s almost nothing to stop you now although I’m still missing the SEO Book plug-ins for Firefox, although SEO Quake is an adequate competitor.
I’ve found great interest in these new tools on my Advanced SEO course, so “due to popular demand” I’ve created a … » Read full article
In email marketing, what you see is not what your readers see. Literally.
The lovely HTML email template you or your designer sent to your email account may look great to you. But once that email lands in the inboxes of your list, it can look very different.
How can that be?
Gaining direct, real-time feedback from customers and site visitors is one of the most exciting areas of digital marketing for me, which really takes advantage of the real-time interactions available online.
A few months back I created a post giving my recommendations on the categories and examples of feedback tools that marketers should review to help them understand their customers’ needs better.
Of course, Kampyle, was one of the tools featured since … » Read full article
Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there.
But web analytics systems don’t give direct qualitative feedback from site visitors and customers and the surprise to me, is that relatively few companies use these, although their popularity is increasing rapidly.
We believe that qualitative website feedback tools are also essential to take the pulse of your … » Read full article
Best practice reports on SEO, PPC, Email marketing and Digital marketing strategy by Dr Dave Chaffey of Smart Insights
