How Vision Express developed their social media marketing strategy In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across …..
Putting Facebook at the centre of communications strategy including 8 techniques to engage Facebook fans The brand we’re featuring in this case has created the third most engaged Facebook Page in the UK. Although Vets Now is the UK’s leading provider of …..
Email campaigns we like to learn from I recently reviewed how ASOS does a great job of engaging their audience both through email and social media marketing. Here, I’m going to review one example of an email campaign I like, …..
A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer …..
Burberry case study I’ve shown how many of the leading brands who use digital media successfully have clear statements of their vision for digital media to transform their brand and using BHAG to support these. Increasingly, these statements show how community …..
5 Examples of Facebook Brand Pages to learn from As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to …..
A simple way to compare the engagement of customers on email and social networks In 2009, Dave Chaffey wrote a blog post on Smart Insights in which he introduced the concept of the EFT Ratio. EFT stands for Email: Facebook: …..
A case study showing how the power of digital media can help small charities engage a passionate following Many not-for-profit organisations have developed a compelling, inspirational web presence for their cause that has helped create a passionate social media-led community …..
How BBC Worldwide grew traffic to the Good Food website 60% + in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..
How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..
