Digital Marketing Advicetype - Book review (best books)
A summary of the latest books and reports written by digital marketing consultant and trainer Dr Dave Chaffey, CEO of Smart Insights.
The end of this post has our latest reviews and recommendations on other digital marketing books focusing on social media and Google Analytics with the most recent reviews first.
Econsultancy Best Practice Digital Marketing Guides by Dave Chaffey
My guides for Econsultancy provide greater depth and specific recommendations than is practical within my books. They are available as downloadable E-books/reports of 100 to 400 pages packed with numbered best practice recommendations and tips.
Textbooks for students and marketing professionals about managing Internet Marketing by Dave Chaffey
My E-marketing Excellence and Internet Marketing Planning Books are used as the essential reading on the Certificate and Diploma in Marketing of the Institute of Direct Marketing and the Chartered Institute of Marketing as well as many universities and colleges in the UK, US, Europe, Asia and Australasia.
Each book sets out a clear process to follow to develop a digital marketing strategy, introducing the key concepts like setting goals and strategy to build traffic, develop an effective website and build loyalty through email marketing and social media.
The main success factors in digital communications that need to be managed are explained for affiliate marketing, search engine optimisation, pay per click marketing (Google Adwords), Online PR, display advertising and email marketing.
With checkout abandonment increasing to a staggering 48% in the UK according to Coremetrics, there is a clear need for many retailers to pore over this report and extract the key insights.
The Econsultancy Guide to Checkout Optimisation report is structured around the different steps of the process and contains 70 tips. The best feature of the report IMO is a checklist in the appendix which lists all 70 with prompts of what … » Read full article
We love this book, Get Content. Get Customers by Joe Pulizzi and Newt Barrett because content is at the heart of today’s marketing and it does a fantastic job of explaining the why and the how of online content marketing.
The authors advice is summarised in the top 10 content marketing lessons which we review at the end of … » Read full article
Marketers are hungry for information on how best to manage the reputation of their organisations online as shown by the popularity of our review of buzz monitoring software and services.
So, when I saw Antony Mayfield of iCrossing was publishing a book on reputation management with an intriguing title, I was keen to see his recommendations. I know Antony from his visionary advice on social media marketing at Econsultancy masterclasses and via his … » Read full article
Just published this week, and now in its second edition, this new book on Google Analytics, by ex-Googler, Brian Clifton is a “must-buy” for any company serious about using Google Analytics to help their company succeed online.
The book’s title is Advanced Web Metrics with Google Analytics, but the title of this review is intended to highlight why I think it’s essential reading. I think … » Read full article
The surge of interest in social media over the last two or three years has been accompanied by a surge in social media books seeking to demystify the topic.
My tip for the best book to help you with your marketing in 2010 isn’t one of mine, or one on social media, although recommendations on this will follow soon since I have had a lot of questions about the best book on social media recently. Instead, my recommended book is on marketing analytics.
I love the expression Cult of Analytics! Two reasons. First, it’s a great name for a book. The book in question is from Steve Jackson which is in the Elsevier E-marketing Essentials series for which I’m editor. In a future post, I’ll explain the techniques I’ve found useful from the book, in particular, the REAN framework which I have succesfully applied in some recent consulting projects. Second, it highlights the difference between companies that are successful in their digital marketing and those that lag behind. This post highlights how Amazon has successfully applied the principle of developing a “Cult of Analytics” to drive its success.
